Cementing healthy change | The Bloc - a health-native agency

GSK

Slums For Worms

In India, 1 in 2 people suffer from worm infestation. Physicians and patients are aware of worms but ignore them. How could we help people visualize the problem to inspire action?

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EMPOWHER NY

The Call

When it comes to getting proper healthcare, it shouldn't matter how white or black your name or voice may sound. Unfortunately, it does. To spark a more just conversation around nonconscious bias in medical practice we revealed just how different outcomes can be, even when patients present with the same symptoms.

Read case study

BIG MUSCLES NUTRITION

Big Muscles Nutrition X Ranveer Singh

Indian brands in the sport nutrition space were incorrectly seen as less effective than their international counterparts. To overcome this misperception, we created a campaign with Bollywood star Ranveer Singh, that embraced our brand’s performance and its Indian-ness.

Read case study

BRAINTAP

Handxiety

Over 300 million people battle anxiety disorders globally. Therapists use cognitive behavioral therapy and grounding techniques to de-escalate attacks – but these techniques are most effective when guided – and the therapist can’t be there for every attack. Until now.

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AMARIN

True To Your Heart

In the US, 1 in 3 deaths is caused by cardiovascular (CV) disease. Millions are taking statins and have added fenofibrates, fish oil supplements, or niacin in misguided efforts to lower their CV risk.

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INDIAN ASSOCIATION OF PALLIATIVE CARE

Last Laugh

In India, talking about death is a taboo. Even the terminally ill and their families do not discuss death, let alone palliative care. But palliative care helps people accept and discuss death, even find the humor in it.

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ASTRA ZENECA

Stolen Futures

The threat of heart failure is often perceived by physicians to be a distant risk for their diabetes patients. So, we created urgency to address the risk through a dramatization of loss, which we know to be a compelling motivator.

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LEO PHARMA

eLEOmental

eLeomental is a dermatological case game for logical minds. Targeted at dermatologists, pediatricians, and primary care physicians, this online platform pushes beyond standard medical education to issue a competitive challenge and compelling entertainment.

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NOVO NORDISK

Speak Liver

MASH (metabolic dysfunction-associated steatohepatitis) impacts millions of people. Yet despite its prevalence, MASH remains largely unknown, in part because its early stages are often silent, with no clear symptoms to signal danger.

Read case study

GSK

Slums For Worms

In India, 1 in 2 people suffer from worm infestation. Physicians and patients are aware of worms but ignore them. How could we help people visualize the problem to inspire action?

Read case study

EMPOWHER NY

The Call

When it comes to getting proper healthcare, it shouldn't matter how white or black your name or voice may sound. Unfortunately, it does. To spark a more just conversation around nonconscious bias in medical practice we revealed just how different outcomes can be, even when patients present with the same symptoms.

Read case study

BIG MUSCLES NUTRITION

Big Muscles Nutrition X Ranveer Singh

Indian brands in the sport nutrition space were incorrectly seen as less effective than their international counterparts. To overcome this misperception, we created a campaign with Bollywood star Ranveer Singh, that embraced our brand’s performance and its Indian-ness.

Read case study

BRAINTAP

Handxiety

Over 300 million people battle anxiety disorders globally. Therapists use cognitive behavioral therapy and grounding techniques to de-escalate attacks – but these techniques are most effective when guided – and the therapist can’t be there for every attack. Until now.

Read case study

AMARIN

True To Your Heart

In the US, 1 in 3 deaths is caused by cardiovascular (CV) disease. Millions are taking statins and have added fenofibrates, fish oil supplements, or niacin in misguided efforts to lower their CV risk.

Read case study

INDIAN ASSOCIATION OF PALLIATIVE CARE

Last Laugh

In India, talking about death is a taboo. Even the terminally ill and their families do not discuss death, let alone palliative care. But palliative care helps people accept and discuss death, even find the humor in it.

Read case study

ASTRA ZENECA

Stolen Futures

The threat of heart failure is often perceived by physicians to be a distant risk for their diabetes patients. So, we created urgency to address the risk through a dramatization of loss, which we know to be a compelling motivator.

Read case study

LEO PHARMA

eLEOmental

eLeomental is a dermatological case game for logical minds. Targeted at dermatologists, pediatricians, and primary care physicians, this online platform pushes beyond standard medical education to issue a competitive challenge and compelling entertainment.

Read case study

NOVO NORDISK

Speak Liver

MASH (metabolic dysfunction-associated steatohepatitis) impacts millions of people. Yet despite its prevalence, MASH remains largely unknown, in part because its early stages are often silent, with no clear symptoms to signal danger.

Read case study

GSK

Slums For Worms

In India, 1 in 2 people suffer from worm infestation. Physicians and patients are aware of worms but ignore them. How could we help people visualize the problem to inspire action?

Read case study

EMPOWHER NY

The Call

When it comes to getting proper healthcare, it shouldn't matter how white or black your name or voice may sound. Unfortunately, it does. To spark a more just conversation around nonconscious bias in medical practice we revealed just how different outcomes can be, even when patients present with the same symptoms.

Read case study

BIG MUSCLES NUTRITION

Big Muscles Nutrition X Ranveer Singh

Indian brands in the sport nutrition space were incorrectly seen as less effective than their international counterparts. To overcome this misperception, we created a campaign with Bollywood star Ranveer Singh, that embraced our brand’s performance and its Indian-ness.

Read case study

BRAINTAP

Handxiety

Over 300 million people battle anxiety disorders globally. Therapists use cognitive behavioral therapy and grounding techniques to de-escalate attacks – but these techniques are most effective when guided – and the therapist can’t be there for every attack. Until now.

Read case study

Welcome to The Bloc

Welcome to The Bloc

We build around BE-COMMS

We create work that works

Slums For Worms

The Call

Big Muscles Nutrition X Ranveer Singh

Handxiety

True To Your Heart

Last Laugh

Stolen Futures

eLEOmental

Speak Liver

Slums For Worms

The Call

Big Muscles Nutrition X Ranveer Singh

Handxiety

True To Your Heart

Last Laugh

Stolen Futures

eLEOmental

Speak Liver

Slums For Worms

The Call

Big Muscles Nutrition X Ranveer Singh

Handxiety

We take pride in our people

We’re everywhere you are

We’re marketing, med comms, and market access experts